 
|  |  | About WebStoreSEO.com
WebStoreSEO.com is a web development company specializing in providing small and mid-sized businesses with a broad range of Development, Design and SEO solutions.
We have been involved in Web Development and specifically Yahoo! Store Development for many years. We have serviced hundreds of clients throughout that time offering leading edge solutions and services. We are focused on developing and implementing strategies and designs to increase web site traffic to client's Online Stores reflecting in a higher ROI and larger customer base. We stay current on all topics relating to ecommerce and continuously work to better understand our clients needs, risks and possibilities relating to doing business on the Internet.
A Word from the Founder...
Hello. My name is Jeff Fagan. People often ask me "Why should I choose your company"? Well, the short answer is we know what we are doing. I've personally been involved with the Internet and the World Wide Web before most people knew what a domain name was. From the days of using Internet Gopher, Veronica and Netcom to over-clocking CPU's until they literally burned up so that every last bit of processor speed could be obtained, I have seen and done just about everything relating to the Internet and WWW. I remember when things like an animated .gif file was worth celebrating and a search for "web site developer" returned about 5 results.
In 1994 I was given the responsibility of heading up the Internet Division of a Multi-Million Dollar Consulting & Marketing Company in Ft. Lauderdale, Florida where I spent 5 years developing and overseeing an extensive intra-net course management system as well as online training programs and assessments for sales and selling skills utilizing all the breaking web technology as it became available. I was writing HTML in Windows Note Pad before there was an HTML editor on the market. Javascript, CGI, Perl, PHP, and Database Development became what I lived for and we used it all to build something that was so ahead of its time that people didn't even believe it could be done. We didn't need to use black-hat techniques to trick search engines into thinking we had 10,000 pages of content back then because we had 10,000 pages of content. When we started I had 2 people that reported to me. 5 years later my "Internet Division" had grown to a staff of 17. We were directly responsible for increasing total company revenue by over 200%.
During this period I became accomplished in defining and driving product branding, marketing, strategy and requirements. Experience included management functions as well as building an online presence targeting consumers and small business markets. I also participated in a beta test program with a large communications carrier testing live video conferencing over ISDN. I was also one of the original members of the WebTV developers program and participated in creating content optimized for the WebTV standard as well as an early DMOZ Editor for several categories within Web Hosting and Development.
In 1999 I started a company called Florida Home Browser working with local Real-Estate Brokers to place their listings along with virtual tours on-line using third-party software and a searchable property listing service we developed in-house. The process involved traveling to locations and shooting a series of panoramic photographs that would later be "stitched" together using sophisticated software. Once together we would upload the virtual tours along with all the other information to our online database where users could search by location, price, number of rooms, etc. I guess I wasn't the only one who liked the concept because not long after that, Realtors.com came along and did the same thing nation-wide for much cheaper than me. (A smart man once told me that one of the worse things that can happen to you in business is to have a great idea and not enough money to keep someone else from doing it. Oh well, at least I was first!) Today this type of thing is the norm but back then the idea of touring a home from your office or living room was science fiction.
Around that time I also came across an ecommerce platform that Yahoo! had recently bought up from a company called ViaWeb. I've been around long enough by that time to recognize a good thing when I saw it and I decided to sign up as a participating designer. After all, I was always way ahead of the curve with my thinking and I envisioned that in the years ahead there may be a lot of people that would want to start selling online as this whole "Internet" thing continued to evolve. Yahoo! thought so too and was so intent on building up their user base that they paid the handful of us designers $100 for everyone we signed up plus gave us use of a free test store for development. They actually still owe me $300 from 1999 ;-). Yahoo! Stores used a proprietary scripting language based on LISP which was named RTML. There was no documentation around for RTML at that time so a lot of what we did was trial and error, experimenting and learn as you go. Some of the early stores lacked a lot of features available today but now there really isn't too much that can't be done.
The rest is history. 10 years and hundreds of sites later Yahoo! Store is still my ecommerce platform of choice and, with help from the great folks we have working here now, we're going to be around developing, optimizing and marketing Yahoo! Stores for a long time to come.
Back to "why choose us"?
From RTML enhancements to search engine optimization, it's safe to say that we know the Yahoo! Platform upside down and sideways. Today we specialize in SEO & Design specifically for Yahoo! Stores. We stay ahead of all the current thinking, technology and techniques from social marketing to the tried and true keyword page optimization and everything in-between. Of course we also do template enhancements and complete custom design and lay-outs. You'll find us very capable in all aspects of Yahoo! Store. We've worked on some major projects including stores for companies like Coca-Cola and Frigidaire.
I should mention that we are NOT a large firm. We currently employ a handful of highly skilled and friendly people with extensive backgrounds in everything from Web Development & Programming to Copywriting and Graphic Design. I've kept our size and overhead down by choice and our prices have stayed low as a result. I never wanted to grow the company beyond our ability to have a personal relationship with our clients. I like to say that we are large enough to get any job done but still small enough to give you the personalized service you desire and deserve. Sometimes we are spread a little thin but we always try to adhere to that philosophy.
Give us a try. We'll try hard not to disappoint you.
-Jeff Fagan
Jeff@webstoreseo.com
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Copyright 1999-2009 by WebStoreSEO.com Yahoo! and Yahoo! Store are registered trademarks of Yahoo! Inc.
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