SEO Tags

One of the most important areas of SEO is optimizing and including Meta Title, Description and Keyword tags into each one of your pages.

Problem 1 - you can add these tags to your head-tag area in the global variables of your store editor but then this will simply duplicate what you place there within all of your pages throughout the store. This simply will not do. You can override the head-tag area on each one of the pages and edit the information accordingly for each item but this takes time and, depending on what other things you add or remove from the head-tags area later, can lead to store management problems resulting from inconsistency. You simply can't keep track of them all and if you could you don't have the time required to change on every page each time a change was made.

Problem 2 - sometimes you have so many products that the amount of time to enter in keywords and meta descriptions for each one would make it an almost impossible task to complete. We always say that "you get back what you put in" but why spend all of that time if you don't have to.

Our Solution - we have developed a series of templates that will build optimized titles, descriptions and keywords on-the-fly as your store is being published. This will populate all of your tags using content directly from each page the tags are being built for.

We have also built in the ability to over-ride dynamically populated tags with the any content of your choosing. Are you dealing with a lot of items? No problem. Have our templates generate tags for each one and then go back over time and edit the tags as you see fit. We like to use a ratio of 50/50. 50% generated tags and 50% edited with your content.

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