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We will continue to research your keyword phrases. We'll find the best words and phrases people use to find your products based on real search volume and conversion rate. As you are aware by now, this research is actually the foundation of our seo campaign. We will continue to optimize your site for the top keywords and/or phrases as we go. It is not uncommon to experience gains across the board as we target upper level categories and beyond.
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We will continue to maximize your meta description tags relative to the keywords we are targeting. We'll review your descriptions and make them compelling. We'll ensure that they are written according to best practices. By default, Yahoo! Store does not address meta-descriptions but your meta description tag can be a powerful marketing statement for each page and used by some search engines for placement.
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We will continue to evaluate and edit your Page Titles relative to the keywords we are targeting. Page Titles tell the search engines -and your customers- what your store page is about. A well written Page Title helps your search engine positioning and can sometimes be the difference between night and day. We'll make sure your Page Title highlights the page's main key phrases and written like a headline. Remember, your Title competes with nine others on the search engine results page. The more "clickable" your Title, the more customers will be tempted to visit your Yahoo! Store.
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We will continue to review and edit your existing content relative to the keywords we are targeting. Does each page targeted have a key phrase focus. Is the text written well and compelling? Does your copy explain what you offer your customers? We'll make sure that all these things are addressed. Strong content will not only help you with search positioning - it will help your conversion rates, too.
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We will continue to provide you with weekly detailed ranking analysis (+/-) reports of the keywords we are targeting so that you can monitor results right along with us! We also provide comprehensive and detailed competitor tracking and link tracking reports for the duration of our involvement with your store.
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We will continue to add content, content and more content relative to the keywords we are targeting. We will post articles and other relevant pages to your site in order to increase the weight of the search terms we are positioning for. These will be informative, relevant to what you are selling and placed strategically within the site as to not disrupt the check-out flow of your customers.
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We will set up a link campaign and management program to enable us to work on your link popularity and PR (page rank). This is still very important for sites like Google. We stay away from "free for all" link farms that promise thousands of links pointing to your site. Did you know the search engines consider this spam, and it will only hurt (not help) your positions?
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We will continue to review and add to your internal linking. Check that your navigation links point to your most important sections and pages relative to the keywords we are targeting. The pages with the highest internal link popularity tend to position more strongly, so we focus our linking efforts on your most important pages.
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We will continue to spend time making sure you are being indexed and listed in all the various search engine sites and directories. We will list you automatically where you are not listed on all the free placement services and we will recommend that you list on a few directories that charge a yearly listing fee if you are not doing so already. There are a few of these and the fees range from $29.95/yr to $299/yr respectively and are not included in our fee. The search engines we focus on are: Google, Yahoo, MSN and ASK but we hit all of the smaller ones too.
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We will spend time each month researching and targeting new keywords and phrases while still working on previous months words and phrases. This allows us to build a steady and always improving foundation of relevant content with both internal and inbound links. Consistent increases in both relevant and quality content along with links and a variety of other methods have been proven to be the best formula for success. It's what makes our service different and what separates you from page one results and page fifty.
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We will assist you to set up and maintain mailing lists, special offers, targeted campaigns. We also constantly acquire new and additional sources for additional traffic, quality backlinks, blog feed submission, optimized press releases and more! |
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We will constantly review, update and monitor all of our work along with your store. If Google changes their algorithm, your products are not showing up or if something else happens that requires attention, we will be there for you! Have a question or suggestion at any time and we want to hear from you. Your success is our success!
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We will continue to make recommendations and give you advice based on current trends, new technology and more. We stay updated on what's going on in the online shopping industry and we monitor a large pool of shopping sites which gives us the ability to spot trends and problems as they occur. We want you to think of us as your very own SEO consulting team. And, since we are only working with one site within any one industry, you will be our main focus within that industry for as long as you choose to participate in our program. |
