| It should be stated first that we use NO Black-Hat SEO techniques. Black-Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception and we do not support them. We also utilize only original content and all content can be checked and verified by using Copyscape or other methods for duplication. We want to produce results that last a long time. There really is no short-cut to good SEO. It takes know-how, hard work and a little time to do correctly. That's what we do and that's why you are here.
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Various Yahoo! Store template enhancements and modifications that will allow your store to be easily spidered by search engine robots and spiders. These are modifications that work specifically on Yahoo! Store and have been developed over a long period of time based on actual working stores. They are a little more involved than our regular SEO templates and fine tuned specifically for your store.
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We will enable, configure and submit your sitemap.xml file to any appropriate directories and engines. Often overlooked, this is a necessary and desired step towards helping your store get indexed properly on sites Like Yahoo and Google.
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We will review and adjust your site's navigation as required for optimum results. Some navigation elements may actually hinder search engine spiders.
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We will research the top competitors in your industry for comparison and use those results as a "marker" to gauge the success of our campaign. How are those guys getting to the top of those search results anyway? It will be a combination of things but we'll take a hard look and develop a strategy accordingly.
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| 3 top level keywords/phrases fully optimized with emphasis on Google. We'll gather all the information and reports necessary to determine the best words and/or phrases to start with based on real search volume of real people entering keywords and key phrases to find products just like yours. We'll discuss these with you prior to starting and substitute any of our words with any other words you choose if desired. Are there more than 3 that should be targeted? Most likely there are many more but we have to start somewhere and choosing three under this package will give us a good starting place to gauge the results while also offering you a good return on the money you are investing.
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| We are going to add additional content and edit existing content as required to achieve upward movement for the keywords/phrases chosen. There is a specific formula we use that will push your search ranking higher and higher. It's not uncommon to see changes in all areas as we work on optimizing for the selected keywords.
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| We'll continue to optimize the keywords chosen after each visit by Google in order to achieve optimum results. We'll do so for a period of up to 3 months under this program in order to achieve those results.
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| We're going to check for and advise on Duplicate Content. This is important for ecommerce sites that utilize repeated item descriptions, header, footer, nav and right column content across the site. We've seen sites with hundreds of product pages but only a few actually indexed by Google. There is a specific way to handle this and we're going to educate you on the process.
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| We're going to look at and address things such as your bounce rate. Your bounce rate is where a visitor lands on a page but then immediately navigates away from your site. A high bounce rate can actually impact your search engine rankings in Google.
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| We're going to setup and hit all of the Social Media and Bookmarking sites. Facebook, Twitter and many more to get you started down the road of viral social media.
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| If you don't already have one, a WordPress Blog Design & Setup. An extension of your main site, a web blog will go a long way towards bringing you additional traffic and inbound links. Blogs provide search engine optimization (SEO) power by their very design. The blog strength lies in keyword rich content and in the abundance of inbound links. Blogs can even become more SEO oriented by thinking in terms of relevance. Already have one? We'll be adding to it as well as bring you up to speed on adding SEO focused content of your own.
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| WordPress Social Optimization Plug-ins (DiggIt, StumbleUpon, and more) It's not enough to simply have a blog, you need to make sure it's listed in all the right places. As part of this process we're going to add all the tools and plug-ins that are important for viral marketing.
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We will set up, configure and add your store product feed to our system for daily submission to both Google Product Search/Froogle and various other feeds services as they become available in our system at no additional charge.
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| 9 700-1000 word relevant & unique content articles. 3 for each keyword/phrase chosen above. Whether it's for posting as a Google Knol or adding to your Wordpress Blog, we're going to produce quality content and make sure it gets to the right places. We also have a large distribution network for submitting articles related to your products or services. These sources alone will create hundreds of back links to your store.
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| 150 relevant and quality inbound links. Tactfully placed by hand slowly over a period of 90 days using different anchor text to achieve a natural flow. This is important and you should stay away from companies that promise you thousands of inbound links in a short period of time (also known as "link velocity"). Too many links at one time using the same anchor text is a big red flag for search engines.
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| Optimized Alt Image and Title Tags - Dynamic plus override. This is a site wide enhancement that you will benefit from across the board. Yahoo! Store is not so good for this type of think and we'll pick up the slack.
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| Optimized Image Title Tags - Dynamic plus override. Another site wide enhancement and can make a big difference.
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| Optimized Meta Description Tag - Dynamic plus override. This enhancement will add a meta description for every page that does not have one using content from that page. You can also add your own meta description on any page. Great for stores that have a lot of products when you don't have time to come up with a description for every one.
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| Optimized Page Titles - Dynamic plus override. A nice feature that will create your page title using the product name, code and top level category name. Very optimized and search engines love them.
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| We will add our Optimized Site Map template that will list all pages up to 3 levels deep organized by Sections and Sub-sections.
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| Convert All Links To Your Domain. This enhancement will keep only your domain indexed in the search engine directories. No more shop.yahoo.com/yourstore or store.yourdomain.com.
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| Submission to Search Engines and Directories. While Google, Yahoo, Ask and MSN are the top destination for searches, there are a lot more search engines out there that can bring you additional traffic and sales. We will submit your site to a growing list of search engines and directories. A sale from here. A sale from there. They all add up to additional revenue and profits.
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| Plus many more things that we don't make public. We have techniques we have developed based on years of experience working with Yahoo! Stores and ecommerce sites in general. We know what works and what doesn't. Rest assured that our goal is to retain you as a long term client so it is in our best interest that you do well as a result of our service.
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We will provide you with your own access information that will allow you log in to our project management system where you can view notes, time lines, milestones, reports, recommendations, progress, interact with the people working on your seo/marketing project and more!
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| 3 months of performance reporting to include ranking reports on the keywords chosen. We want to see results. You want to see results. We're going to make available to you the same reports we use to gauge the results of our efforts. You will be able to follow along from start to finish.
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| Like the results and want to keep going? At the end of 90 days you will have the option to "opt-in" to our Monthly SEO/Consulting Program with no additional start-up costs (provided we have an opening and no conflict). You would simply pay month to month for as long as you wanted to remain in the program. Continue on with our in-depth SEO and Consulting Program and you will have us in your corner on a continuous basis.
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