What You Can Expect...
It should be stated first that we use NO Black-Hat SEO techniques. Black-Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception and we do not support them. We also utilize only original content and all content can be checked and verified by using Copyscape or other methods for duplication. We want to produce results that last a long time. There really is no short-cut to good SEO. It takes know-how, hard work and a little time to do correctly. That’s what we do and that’s why you are here.
We will complete a full audit of your current website. We will be looking for any issues that may be negatively impacting your rankings and traffic. Items reviewed and evaluated are page load time, bounce rate, duplicate content, redirects, canonical urls, dead links, web page structure, number of links, nofollow links, external calls, onsite errors and more.
We will be paying special attention to your inbound link profile. We will be doing regular link audits, link maintenance and link risk assessment during the duration of this program. We’ll be watching for any new links and getting rid of those that could hurt you before they have a chance to do so.
We will enable, configure and submit your sitemap.xml file to any appropriate directories and engines. Often overlooked, this is a necessary and desired step towards helping your store get indexed properly on sites Like Yahoo and Google. Did you know that both Google & Bing have areas for webmasters to submit sitemaps for proper indexing? You may be surprised by what you don’t know but that is why we are here for you.
We will review and adjust your site’s navigation as required for optimum results. Things that look “pretty” may not always work towards your benefit. Some navigation elements may actually hinder search engine spiders from indexing your site with either so many links that they stop prematurely or with code that can’t even be spidered.
We will research the top competitors in your industry for comparison and use those results as a “marker” to gauge the success of our campaign. How are those guys getting to the top of those search results anyway? It will be a combination of things but we’ll take a hard look and develop a strategy accordingly.
A minimum of 3 top level keywords/phrases fully optimized with emphasis on Google. We’ll gather all the information and reports necessary to determine the best words and/or phrases to start with based on real search volume of real people entering keywords and key phrases to find products just like yours. We’ll discuss these with you prior to starting and substitute any of our words with any other words you choose if desired. Are there more than 3 that should and will be targeted? Most likely there are many more but we have to start somewhere and choosing three under this package will give us a good starting place to gauge the results while also offering you a good return on the money you are investing. It should be noted that it is not uncommon to experience upward movement across the board as a result of our efforts. There will be many things completed that will impact the entire site in a positive way. The result will be increased traffic from long-tail searches, effort on social fronts as well as additional traffic for categories throughout the site.
We are going to add additional content and edit existing content as required to achieve upward movement for the keywords/phrases chosen. There is a specific formula we use that will push your search ranking higher and higher. It’s not uncommon to see changes in all areas as we work on optimizing for the selected keywords.
We’ll continue to optimize the keywords chosen after each visit by Google in order to achieve optimum results. We use both on and off-site methods that are both Panda, & Penguin friendly (and hopefully whatever other animal that comes along). We’ll do so for a period of up to 3 full months under this program in order to achieve those results.
We’re going to look at and address things such as your bounce rate. Your bounce rate is where a visitor lands on a page but then immediately navigates away from your site. A high bounce rate can actually impact your search engine rankings in Google.
We’re going to set up and hit all of the Social Media and Bookmarking sites. Facebook, Twitter and many more to get you started down the road of viral social media. This package includes our Social Media Marketing Package at no extra charge!
If you don’t already have one, a WordPress Blog Design & Setup. An extension of your main site, a web blog will go a long way towards bringing you additional traffic and inbound links. Blogs provide search engine optimization (SEO) power by their very design. The blog strength lies in keyword rich content and in the abundance of inbound links. Blogs can even become more SEO oriented by thinking in terms of relevance. Already have one? We’ll be adding to it as well as bring you up to speed on adding SEO focused content of your own.
WordPress Social Optimization Plug-ins (DiggIt, StumbleUpon, and more). It’s not enough to simply have a blog, you need to make sure it’s listed in all the right places. As part of this process we’re going to add all the tools and plug-ins that are important for viral marketing.
We are going to write and post relevant & unique content articles for each keyword/phrase chosen above. We’ll hit all the relevant web 2.0 properties, guest blogging, social sites, press releases and more. We’re going to produce all unique, quality content and make sure it gets to all the right places. Even after the infamous Panda & Penguin updates to Google’s algorithm it is still necessary to get your brand out there and back links are still crucial. Maybe even more so than before. The key is having only quality content and finding the high quality, relevant sites to add it to. This includes your own site as well. We also want to get others to write about you, link back to you, then share.
We will provide you with your own access information that will allow you log in to our project management system where you can view notes, time lines, milestones, reports, recommendations, progress, interact with the people working on your seo/marketing project and more!
3 months of performance reporting to include ranking reports on the keywords chosen. We want to see results. You want to see results. We’re going to make available to you the same reports we use to gauge the results of our efforts. You will be able to follow along from start to finish.
Plus many more things that we don’t make public. We have techniques we have developed based on years of experience. We know what works and what doesn’t. Of course we stay on top of all the algorithm changes but we always follow an approach that best suits your customers. What makes their experience better is usually what helps you in the long term no matter what Google decides to do next. Rest assured that our goal is to retain you as a long term client so it is in our best interest that you do well as a result of our service.