WebStoreSEO SEO FAQ

These days SEO is many things. But simply put, search engine optimization (SEO) is an essential tool for any business looking to maximize its visibility in the digital world. An SEO service helps companies increase their visibility on search engines like Google by optimizing their website content and structure to maximize organic search engine rankings.

By utilizing SEO techniques, businesses are able to increase their organic search engine rankings and gain more exposure to potential customers. This is done by increasing their website's visibility and making sure that their website is found when potential customers search for their products or services online.

SEO also helps businesses to build trust and credibility using a variety of methods.

With SEO, businesses can ensure that their website stands out from the competition and reaches the right audience.

By investing in SEO services, businesses will be able to get the most out of their search engine visibility and gain more exposure to potential customers. With even a few keywords moved to top positions the difference in traffic to the website will be very noticeable.

Search Engine Marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. This can involve creating content and optimizing for social channels, video channels, blogs, forums, image sites, etc.

 Inbound Marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.

Yes, we have been working with e-commerce stores since 1999. We understand the specific optimization needs of online stores. Everything from standard SEO to product and conversion optimization. We can even set up your product feeds for channels like Google Shopping.

 Our specialization in eCommerce SEO stems from the unique complexities and opportunities that online stores present. eCommerce sites require a distinct approach to SEO due to their dynamic nature, extensive inventories, and the critical need to drive not just traffic, but conversions. By focusing solely on eCommerce, we've honed our expertise in:

• Navigating Complex Site Architectures: We're adept at optimizing the intricate structures of eCommerce platforms, ensuring efficient navigation for both users and search engines.
• Conversion-Centric Strategies: Our SEO efforts are tailored to enhance the shopping experience, guiding visitors from landing pages to checkout with optimized product descriptions, images, and CTAs.
• Deep Market Insights: Specializing allows us to understand eCommerce trends and consumer behaviors, enabling us to craft strategies that resonate with your target audience.
• Technical Expertise: We possess in-depth knowledge of various eCommerce platforms, ensuring your site is fully optimized for visibility and performance.
• Content That Converts: Beyond traditional content, we focus on product and category page optimization, leveraging user-generated content to boost trust and sales.

This focused approach enables us to deliver unparalleled value, driving not just traffic but meaningful conversions, setting your online store up for success in the competitive digital marketplace.

Yes. Along with a phone call to discuss. There is no obligation and you can use the results and information as you wish. However, if we do end up working together, the audit will enable us to establish a starting point through an examination of site performance prior to search engine optimization (SEO). We can detect weak points in areas that affect web performance and customer experience in order to make improvements. We can also target goals and measure the results of our efforts.

We can't sugarcoat this one. An e-commerce SEO effort can be more challenging for a brand-new website and domain for several reasons:

1. Lack of Domain Authority:

New domains start with no domain authority, which is a metric search engines use to determine the trustworthiness and quality of a website. Building this authority takes time and consistent effort through quality content and backlinks.

2. No Backlink Profile:

A new website lacks a backlink profile, which is crucial for SEO. Backlinks from reputable sites signal to search engines that your content is valuable and trustworthy, contributing to higher rankings.

3. Competition:

New e-commerce sites often compete with established websites that have years of content, backlinks, and user engagement, putting them at a disadvantage.

4. Content Volume:

E-commerce sites typically require a significant amount of content, including product descriptions, category pages, and informational content. Creating high-quality, SEO-optimized content for a new site can be resource-intensive.

5. User Experience and Technical SEO:

New websites might face technical SEO challenges, such as site structure, mobile optimization, and page load speed, which are critical for both user experience and search engine rankings.

6. Brand Recognition:

Establishing brand recognition takes time. Search engines tend to give preference to brands that are recognized and trusted by users.

7. Search Engine Indexing:

It takes time for search engines to crawl, index, and rank new website pages. This process can be slower for new sites as search engines are initially unaware of the site's existence.

8. Customer Reviews and Trust Signals:

New e-commerce sites lack customer reviews and other trust signals that can boost SEO and conversion rates. Building a base of positive reviews requires satisfied customers and time.

9. Keyword Competition:

Ranking for competitive keywords can be challenging for new sites without established SEO strategies and content.

10. Learning Curve:

For new site owners, there's often a learning curve in understanding SEO best practices and how to implement them effectively.

Despite these challenges, a strategic approach to SEO can yield positive results over time. Focusing on niche markets, long-tail keywords, high-quality content, and a great user experience can help new e-commerce sites gain traction in search engine rankings. It's also essential to invest in a solid SEO foundation from the start, which can accelerate growth and improve long-term outcomes.

AI, AI, AI. You can't go anywhere online lately without hearing about it. The answer to this question is yes and no. It can be a time saver for tedious, repetitive tasks and we do utilize it at times. That said, the use of Artificial Intelligence (AI) in Search Engine Optimization (SEO) is a rapidly evolving field, with AI technologies offering innovative solutions to enhance online visibility and improve search rankings. However, the integration of AI in SEO also presents challenges and potential drawbacks.

There are pros and cons of using it. To give you an idea of just some of them we wrote an article about it. AI For Search Engine Optimization?

Yes and no. While we may not offer a service as a stand-alone purchase, we do incorporate several services as parts of our overall SEO effort. For example, we no longer offer Social Media Management and Posting as a separate orderable service, but we do incorporate it into most of our SEO efforts and we maintain the infrastructure to be able to do so. The same thing with Website Design, Listings, Review Management, Shopping Feeds, etc.

Keep in mind, a successful SEO (Search Engine Optimization) program extends beyond on-page optimization and encompasses a wide range of factors to achieve meaningful results. While on-page optimization is crucial, it represents just one piece of the SEO puzzle.

Our approach to SEO involves conducting a thorough website audit to identify any issues that are impacting search engine rankings, conducting keyword research to identify the most effective keywords for your website and industry, and implementing on-page and off-page optimization strategies to improve your website's visibility in search results. We also monitor your website's performance and make adjustments as needed to ensure that your rankings continue to improve.

We use a variety of tools and techniques to identify the most effective keywords for your website and industry, including analyzing your website's content and competitors, conducting keyword research using several keyword finder tools, and examining search data to understand the terms that users are searching for. Initially we look for opportunities that will allow you to get the highest ROI (return on investment) in the shortest possible time.

We handle on-page optimization by analyzing and improving the content and structure of your website to ensure that it is optimized for search engines. This may involve a lot of factors and more than we have room for to explain here.

We handle off-page optimization by building high-quality backlinks from other reputable websites to improve your website's authority and visibility in search results. We also focus on your social footprint, reviews, directory listings, and more.

Yes, we always follow best practices and adhere to search engine guidelines to ensure that our tactics are effective and sustainable.

We have experience in working with many different businesses across many industries. While we may not have experience in every industry, we have a strong understanding of the unique challenges and opportunities that businesses face on-line. We also stay up to date with trends and changes to ensure that our strategies are effective.

We measure the success of our SEO campaigns using a range of metrics (KPIs), including increases in traffic, search engine rankings, and conversions. We provide regular reports to our clients to keep them informed of their progress.

Key Performance Indicators (KPIs) in SEO tracking are metrics and measurements that help you assess the effectiveness and performance of your search engine optimization efforts. These KPIs provide insights into how well your website is performing in search engine rankings, organic traffic generation, and user engagement.

Do you want to view a list of some of the KPI's we will be tracking and what they are? Click here: SEO KPIs

Yes, we have extensive experience with local SEO and can help you rank high in local search results by optimizing your website for local keywords and building citations from local business directories and other websites.

Yes, we have experience with mobile SEO and ensure that your website is optimized for mobile devices by using responsive design and other tactics. We also track mobile performance and make adjustments as needed to ensure that your website is providing a good user experience for mobile users.

We handle technical SEO by conducting a thorough website audit to identify any technical issues that may be impacting your search engine rankings, such as slow loading times, broken links, or issues with your website's structure. We also ensure that your website is properly indexed by search engines and that it is easy for users to navigate.

We handle link building by identifying high-quality websites in your industry that we can acquire backlinks from. We also create valuable, relevant content that is designed to attract backlinks naturally.

Yes, we offer content marketing services and can help you create and promote valuable, relevant content that will attract backlinks and improve your search engine rankings. We can also help you to promote your content through social media and other channels.

We do not have experience with international SEO but we understand the specific optimization needs of websites targeting multiple countries and languages. We can help you to optimize your website for different languages and local markets and ensure that you are visible in search results in multiple countries.

When handling website migrations and redesigns, we take steps to ensure that your SEO efforts are not disrupted. This may include creating redirect maps to preserve your existing backlinks, updating your website's structure and content to maintain your search engine rankings, and monitoring your website's performance to identify any issues that may arise.

Yes, it is one of our core services and maintaining top rankings will usually require an on-going effort. We offer ongoing monthly plans to continuously improve your search engine rankings. This may include ongoing keyword research, content creation, link building, and technical optimizations.

We stay up to date with the latest SEO trends and changes to search engine algorithms by regularly reading industry blogs and publications, attending conferences and events, and participating in professional development opportunities. We monitor many client websites and can spot trends or disruptions as they happen.

Yes, we offer additional services such as social media marketing and pay-per-click advertising that can complement your SEO efforts. We can help you to create and implement a comprehensive online marketing strategy that includes SEO, social media, and other tactics.

The cost of e-commerce SEO services can vary widely depending on several factors, including the size of the online store, the complexity of the website, the competitiveness of the industry, the geographical target market, and the specific goals of the SEO campaign.

On average you can expect to pay between $1500 and $2500 per month for an ongoing eCommerce  SEO Campaign with WebStoreSEO.

That said, keep in mind that a comprehensive SEO package can range anywhere from $1,000 to over $10,000 per month, depending on the scope of services.

Our SEO services are charged on a monthly retainer basis. Initially, there may be a minimal commitment required but We don’t believe in locking our clients into long-term contracts.

Keep in mind that many variables have a significant influence on the cost and length of time required for optimal success. 

Additionally, achieving and maintaining top rankings for competitive terms may require a constant and ongoing effort. Our pricing structure is based on the level of service that you need and the specific goals that you want to achieve.

We will always make the recommendations that we feel will achieve the best results and get you an ongoing return on your investment with us.