Optimize pages for isolated rankings.
- Chase keywords one page at a time
- Publish more content without resolving technical friction
- Treat schema as decoration instead of context
- Measure visibility only through blue-link rankings
Next-generation search visibility
Technical SEO for the AI search era.
WebStoreSEO helps established businesses build the technical foundation, entity clarity, and answer-ready content needed to compete across Google, AI Overviews, ChatGPT, Gemini, Claude, and Perplexity.
30 years of technical SEO and analytics experience
Human-led strategy
Built for complex websites
Search visibility stack
Active
From crawlable to recommendable.
Technical foundation
Crawlability, indexation, architecture and performance
SEO
Entity understanding
Clear identity, services, expertise and relationships
AEO
Answer readiness
Extractable explanations, evidence and structured context
AEO
Generative visibility
Citation, mention and recommendation opportunities
GEO
SEO is still the foundation.
AEO and GEO extend it. They do not replace it.
Build visibility wherever customers search and ask
Google
AI Overviews
ChatGPT
Gemini
Claude
Perplexity
The search shift
There is an old way to think about SEO. And there is what search requires now.
Rankings still matter. But modern visibility also depends on whether search engines and AI systems can access, interpret, trust, extract, cite, and recommend your business within the right context.
Build a machine-readable visibility system.
- Strengthen crawlability, indexation and site architecture
- Clarify the business entity, expertise and market relationships
- Create extractable answers supported by trustworthy evidence
- Measure search, answer-engine and generative visibility together
One connected strategy
Technical SEO. AEO. GEO. Built as a single stack.
Each layer solves a different visibility problem. The strongest strategy aligns all three instead of treating them as separate marketing trends.
Technical SEO
Make the website accessible, indexable, efficient, internally connected, and technically clear enough for search systems to process without unnecessary friction.
Crawl diagnostics
Indexation
Architecture
Core Web Vitals
Answer Engine Optimization
Structure information so search engines and AI assistants can identify direct, useful answers and understand the facts, services, expertise, and relationships behind them.
Entity clarity
Schema strategy
Answer extraction
Topical coverage
Generative Engine Optimization
Improve the evidence, context, and digital footprint that may influence whether generative systems mention, cite, compare, or recommend the business in relevant conversations.
Citation readiness
Trust evidence
Prompt visibility
Recommendation context
What we work on
The issues that quietly limit search and AI visibility.
No 50,000-row spreadsheet for the sake of having one. The focus is on the technical and informational constraints most likely to affect visibility, understanding, and performance.
Crawl, indexation and rendering
Find blocked resources, canonical conflicts, duplicate pathways, orphaned content, JavaScript dependencies, and other barriers that keep important information from being processed correctly.
Information architecture
Align navigation, internal linking, page hierarchy, taxonomy, and topical relationships so meaning is reinforced throughout the site.
Structured data and entities
Use schema and consistent business facts to help machines reconcile identity, services, locations, products, expertise, and relationships.
Answer-ready content
Improve headings, definitions, comparisons, FAQs, supporting evidence, and passage structure so useful answers can be extracted with less ambiguity.
AI visibility signals
Review how the business is represented across its website and public evidence surfaces, and where gaps may weaken citation or recommendation confidence.
Measurement that evolves with search
Connect traditional organic performance with answer visibility, branded discovery, prompt testing, and the broader signals that reveal whether search systems understand the business.
How the work moves
Diagnose first. Prioritize what matters. Build forward.
Every engagement begins with evidence. The objective is not to chase every possible optimization, but to identify the constraints with the greatest practical impact and sequence the work intelligently.
Technical and visibility diagnosis
Review how the site is crawled, rendered, indexed, organized, understood, and represented across modern search surfaces.
Priority roadmap
Separate foundational constraints from secondary improvements and organize the work by impact, dependency, effort, and business relevance.
Implementation guidance
Translate findings into clear technical, structural, content, schema, and measurement actions that developers and marketing teams can execute.
Validation and iteration
Confirm that critical changes work as intended, measure how search visibility responds, and refine the strategy as search behavior and AI systems evolve.
Engagement fees
Senior search leadership for companies not yet ready to build in-house.
WebStoreSEO is structured as a premium, limited-capacity partner, not a high-volume SEO agency. Fees reflect the complexity of the website, the strength of the internal team, and the level of technical leadership, implementation guidance, and quality assurance required.
How most engagements begin
Technical Search Strategy Sprint
$5,000–$7,500 One-time engagement
A focused technical and search-visibility investigation that identifies foundational constraints, establishes priorities, and produces an actionable roadmap before ongoing work begins.
Technical diagnosis
Crawl and indexation review
Priority roadmap
Implementation specifications
Initial AEO and GEO plan
Ongoing partnership
Search Visibility Partnership
From $7,500 Per month
For established companies with internal marketing or development resources that need senior technical SEO, AEO, and GEO strategy, prioritization, implementation guidance, and quality assurance.
Complex websites
Advanced and eCommerce Partnership
$10,000–$12,500 Typically per month
For eCommerce, large content environments, frequent releases, substantial technical debt, or organizations requiring deeper analysis, development coordination, and ongoing implementation review.
Enterprise scope
Multi-Site and Enterprise Partnership
From $12,500 Per month
For multiple websites, large catalogs, multi-location or international environments, platform migrations, and unusually complex search ecosystems requiring a custom scope.
For engagements involving AI visibility, a separate Entitylytics™ assessment may be recommended and incorporated into the strategy. Entitylytics provides productized diagnostic intelligence; WebStoreSEO provides the technical leadership, prioritization, and sustained implementation guidance that follows.
Learn about Entitylytics™ 30
Years in technical SEO and analytics
Built on experience, not hype
Search keeps changing. The discipline behind good optimization does not.
WebStoreSEO is led by Jeffrey Fagan, a veteran of the original SEO era with three decades of hands-on experience in technical optimization, search analytics, eCommerce, and digital visibility.
That history matters now. AEO and GEO are not replacements for SEO. They are additional layers in a larger visibility stack—one that still depends on technical accessibility, clear information, trustworthy evidence, and measurable performance.
The goal is not to chase a new acronym. It is to make your business easier for modern search systems to find, understand, trust, and surface.
Frequently asked questions
Clear answers about modern search optimization.
The terminology is new. Much of the underlying work builds on proven technical SEO, content, entity, and trust principles.
SEO improves visibility in traditional search results. AEO helps search and AI systems extract clear answers and understand the entity behind them. GEO focuses on improving the signals that may influence generative mentions, citations, comparisons, and recommendations. The three work best as connected layers.
No. Technical SEO remains the foundation. When important pages are difficult to crawl, render, index, connect, or interpret, both traditional and AI-driven visibility can suffer. AEO and GEO add new requirements on top of that technical base.
No ethical provider can guarantee a specific AI answer or recommendation. The work is designed to improve technical accessibility, entity clarity, evidence quality, answer readiness, and the broader conditions that support visibility across search and generative systems.
WebStoreSEO is particularly well suited to established businesses, eCommerce brands, multi-location companies, service organizations, and complex websites where technical structure, content relationships, and search visibility directly affect growth.
Most ongoing relationships begin with a $5,000–$7,500 Technical Search Strategy Sprint. Ongoing partnerships start at $7,500 per month, with advanced eCommerce and enterprise engagements typically ranging from $10,000 to $12,500 or more per month depending on complexity and scope.
Most engagements begin with a paid Technical Search Strategy Sprint. Starting with evidence prevents random optimization and establishes the technical constraints, visibility gaps, priorities, dependencies, and implementation roadmap before an ongoing partnership begins. A separate Entitylytics assessment may also be incorporated when AI visibility analysis is appropriate.
Ready for the next search era?
Find out what is limiting your visibility, and what should happen next.
Start with a focused conversation about your website, your current search performance, and the technical, AEO, or GEO challenges you are trying to solve.