Jeffrey Fagan
Owner | Project Manager | SEO/SEM Expert | AI Search & Entity Visibility
Looking for a partner, not just another web company? We have the experience, resources, and dedication to help you compete successfully online. If you are serious about doing business online, get in touch.
Your Success, Our Passion: A Word from the Owner
To understand WebStoreSEO, it helps to understand where it all started.
My journey began in the earliest days of the Internet, long before “SEO” was a term most businesses recognized and before eCommerce became the backbone of modern retail.
Back then, dial-up connections were the norm, and the web was an untapped frontier. I wasn’t just there early, I was building, testing, and pushing its limits as it evolved.
In 1994, I led the Internet Division of a multi-million-dollar sales training and consulting company in Ft. Lauderdale, Florida. Over the next five years, I developed large-scale intranet systems, public-facing websites, and participated in early-stage technologies including live video conferencing over ISDN. I was also part of the original WebTV Developers Program and served as a DMOZ editor in web hosting and development categories.
This wasn’t just technical work. It was the foundation for what still drives everything we do today - understanding how users interact with technology, how platforms evolve, and how visibility is earned.
From Early eCommerce to Modern AI-Driven SEO
In 1999, I founded my own web development company, It’s Your Prerogative, in Jupiter, Florida. As demand for websites surged, I recognized something early, eCommerce was going to change everything.
That insight led us to one of the first widely adopted eCommerce platforms: Yahoo! Stores (originally ViaWeb). We became one of a limited number of approved designers and built a specialized business around it, eventually rebranding as CustomYstores.com.
Over the years, we completed hundreds of eCommerce projects, including work for major brands like Frigidaire and Coca-Cola. As the industry matured and platforms evolved, so did we.
In 2007, WebStoreSEO.com was launched to expand beyond a single platform and focus on what truly drives online success: Traffic. Conversions. Revenue.
What We Do Today
Today, WebStoreSEO is focused on high-performance eCommerce growth through a combination of:
- Advanced Technical SEO
- Platform-specific optimization (Shopify, BigCommerce, WooCommerce, Turbify)
- Conversion-focused development
- Paid search and data-driven marketing
- And now, the next evolution: modern search strategies including AEO (Answer Engine Optimization), AI-driven search visibility, and evolving local discovery platforms.
Built for the Future of Search
Search has changed. It’s no longer just about ranking in Google, it’s about being selected, summarized, and recommended by AI-driven search engines and answer platforms.
We specialize in preparing eCommerce sites for this shift through:
- AEO (Answer Engine Optimization) for AI-powered search results
- AI Product SEO for improved visibility in product discovery engines
- Structured data and content designed for LLMs and AI answer engines
- Optimization for Google AI Overviews and emerging search experiences
- Content strategies built for both humans and machine understanding
This isn’t theory, we actively test, implement, and refine these strategies across real client stores and campaigns.
Platform Expertise That Actually Matters
Every eCommerce platform behaves differently when it comes to SEO and performance. We don’t take a one-size-fits-all approach.
We have deep, hands-on experience with:
- Shopify
- BigCommerce
- WooCommerce
- Turbify (Yahoo! Stores)
From URL structures and indexing behavior to product schema and feed optimization, we understand the nuances that impact rankings, visibility, and conversions.
Results That Go Beyond Rankings
Rankings alone don’t pay the bills... revenue does.
Our focus is on:
- Increasing qualified traffic
- Improving conversion rates
- Maximizing average order value
- Strengthening customer retention
- Delivering measurable ROI
We’ve achieved first-page rankings across highly competitive industries, but more importantly, we’ve helped businesses turn that visibility into sustained growth.
Many of our clients stay with us for years, and that speaks louder than any metric.
Hands-On, Experienced, and Accountable
WebStoreSEO is built differently. We’re large enough to handle complex, high-level projects, but small enough to stay personally invested in every client we work with. I remain directly involved in strategy, execution, and performance, bringing decades of real-world experience from both sides of the table:
- Agency
- Developer
- Business owner
- eCommerce operator
That perspective matters. It means we don’t just build and optimize, we understand what it takes to grow a business.
More Than a Vendor... A Growth Partner
If you’re looking for a typical web company, we’re probably not the right fit.
But if you’re looking for a partner who understands:
- eCommerce at a deep technical level
- How search is evolving with AI
- And what it actually takes to drive revenue online
Then we should talk.
We’re here to help you compete, adapt, and grow, now and into the future of search.
Ready For More Website Traffic, Increased Customer Acquisition, Better Retention Rates, More Conversions, & Higher ROI? It All Starts With A Quick Call!
We have worked with hundreds of clients over the years. Here are just a few current, and past projects.
